Friday, April 3, 2009
A Few Minutes of Your Time: TAG Heuer Museum
If you don't have the time or money to get to La Chaux de Fonds, in Switzerland, in the next few minutes, click this link to the TAG Heuer Virtual Museum. It's pretty neat, although not intuitively navigable. There are arrows to click and windows to select and a 360 degree virtual view of the museum, which is laid out like, what else, a watch. If you can find the buttons for the windows, they're worth viewing, because they lay out the TAG Heuer history through landmark timepieces, which you can view with a virtual magnifier.
Delete this blog from your bookmarks if I use the word "virtual" again in this post.
Highlights of the tour, for me, are the chronographs closely associated with motor racing. McQueen wore a Monaco at the wheel of the Gulf Porsche 917 in the film Le Mans. The Autavia is said to be modeled after the side-by-side specialty clocks installed in cross-country rally cars. Both feature the tasteful twin-subdial layout that is so key to imparting that vintage vibe I dig so much.